Personalized Planning for Bay Area Families and Professionals
At Modern Family Finance, we’re proud to be a top-rated San Francisco financial advisor serving individuals, couples, and families across the Bay Area. Whether you’re navigating tech equity, managing self-employment income, or planning for financial independence, our mission is to help you align your money with your life—intentionally and without judgment.
We are a woman- and LGBTQ-owned financial planning firm based in San Francisco’s Outer Sunset. We live here, raise our families here, and understand the unique financial realities of the Bay Area better than most. If you’re looking for a financial advisor in San Francisco who truly gets it—we’d love to meet you.
Whether you’re managing tech equity, growing a business, planning a family, or simply seeking clarity in a complex financial world, we’re here to help—with strategy, compassion, and zero judgment.
Why Work with a San Francisco Financial Advisor?
Living in San Francisco means higher costs, unique opportunities, and complex decisions. We help our clients navigate it all with expertise and care. As a trusted Bay Area financial advisor, here are the services tailored to San Francisco Professionals that we bring to the table:
Equity Compensation Planning
As a tech employee, your compensation may include ISOs, NSOs, RSUs, and ESPPs. We specialize in helping clients at companies like Google, Meta, Apple, and OpenAI make the most of their stock options—while minimizing tax liability and planning around blackout periods.
Tax Strategy for High Earners
If you live and work in California, you likely pay some of the highest taxes in the country. We help you create forward-looking tax plans to reduce your lifetime tax burden and improve cash flow—so more of your income supports your life goals.
Financial Planning for the Self-Employed
San Francisco is a hub for consultants, creatives, and entrepreneurs. As your financial advisor in San Francisco, we help you build structure around your business—setting up retirement plans, managing quarterly taxes, and smoothing out income variability.
Planning for a High-Cost City
Should you max out your 401(k) or save for a down payment? Buy in SF or move to the East Bay? We help you evaluate tradeoffs and build a financial plan that works for life in one of the most expensive cities in the world.
Inclusive, Identity-Affirming Advice
At Modern Family Finance, we’ve built our practice around clients who don’t always feel seen by the traditional financial industry. As an LGBTQ- and women-owned firm, we center your lived experience—offering financial advice that supports your values, relationships, and community.
What Sets Our San Francisco Financial Advisors Apart
Deep Local Knowledge
We don’t just work in San Francisco—we live here. We’ve bought homes here, raised families here, and paid taxes here. That personal experience, paired with professional training, gives our advice local depth you won’t find elsewhere.
Holistic, Values-Aligned Planning
We don’t just look at your investments—we consider your equity, taxes, family, home, and career goals. Whether you’re starting fresh or facing complexity, we design financial plans that support every part of your life.
Fee-Only, Fiduciary Commitment
We are fee-only financial planners. That means we don’t earn commissions or sell products. As fiduciaries, we act in your best interest—always.
Opportunities to meet in person.
For our clients convenience, we conduct meetings virtually. We hold local events to meet in person and bring together like-minded clients.
Ongoing Support for Life’s Changes
From IPOs and sabbaticals to family planning and business exits, we walk with you through every transition. Our planning relationship includes frequent check-ins, on-demand conversations, and proactive updates.
Meet Our San Francisco-Based Founders
Jennifer Dazols and Lisa Dazols are the dynamic duo behind Modern Family Finance, blending financial expertise and social advocacy to empower women and LGBTQ+ professionals.
Jennifer, a CERTIFIED FINANCIAL PLANNER™ and former Silicon Valley tech director, specializes in guiding clients through intentional financial journeys. Lisa, a licensed clinical social worker with a background in psychotherapy, brings a compassionate approach to operations, ensuring clients feel understood and supported.
Together, they’ve produced the documentary Out & Around, delivered a TED Talk with over 3 million views, and founded the Asia Rainbow Ride to champion LGBTQ+ rights.
They currently live in the Outer Sunset where they raise their two kids, Charlie and Jesse.
Meet the Team
We live, work, and raise our families right here in the San Francisco Bay Area—so we know firsthand how much this city shapes the way you think about money, life, and what comes next.
Our Insights
Podcast: Hosted by Jenni Dazols, CFP®, our podcast features conversations on career shifts, tax savings, real estate trends, and financial wellness—all with a local perspective.
- How to Set Up Your Own Business and Save Taxes in CA
- How to Buy Your Own Health Insurance in CA
- How to Buy a House in the Bay Area
- How to Protect Your Partner, Kids, or Chose Family with the Right Legal Documents in CA
Blog: Explore our deep-dive articles from our monthly newsletter tailored to empower San Francisco’s Modern Households:
Let’s Talk
If you’re looking for a San Francisco financial advisor who offers expert advice that feels like talking to a trusted friend, we’d love to hear your story. Our team is here to help you simplify, strategize, and feel confident about your financial future.