Maximize Your Google Benefits with Expert Financial Planning
Designed exclusively for Googlers — make confident financial decisions around equity, retirement, and your long-term goals.
Overview
As a Google employee, your compensation package offers incredible potential—but it can also be complex. Between equity grants, 401(k) options, and a wide range of benefits, it’s easy to feel overwhelmed or uncertain. We help Google employees understand, manage, and optimize every part of their financial picture.
Our mission is to help you make the most of your hard work—whether that means achieving early retirement, buying a home, or building generational wealth.
What We Do for Google Employees
RSU & Stock Compensation Planning
- Timing stock sales to minimize tax impact
- Diversifying concentrated Google stock exposure
- Managing blackout periods and trading windows
401(k) Management & Optimization
- Review and optimize your 401(k) contributions (including Mega Backdoor Roth strategies)
- Help choose the right investment mix based on your time horizon and goals
- Coordinate 401(k) strategy with overall tax and retirement planning
Benefits & Perks Integration
- Health Savings Account (HSA) strategies
- ESPP analysis and sell vs. hold strategies
- Charitable giving, donor-advised funds, and Google’s match programs
Tax-Efficient Planning
- Year-round tax planning for RSUs, bonuses, and other variable income
- Working with your CPA or offering referrals
- Scenario modeling for AMT, capital gains, and Roth conversions
Investment & Wealth Management
- Portfolio construction beyond your Google holdings
- Aligning your investments with your risk profile and tech-heavy compensation
- Passive, diversified strategies that complement your equity exposure
Financial Independence & Retirement (FIRE)
- Planning for early retirement or career changes
- Cash flow mapping and withdrawal strategies
- Monte Carlo simulations and long-term goal planning
Why We’re a Great Fit for Googlers
- Tech-Savvy Expertise: We know Google’s comp structure inside and out.
- Fee-Only & Fiduciary: No commissions, no hidden agendas—just advice in your best interest.
- Highly Personalized: We don’t use one-size-fits-all plans. Everything is tailored to your life, values, and vision.
- Bay Area Based, Serving You Anywhere: Meet virtually or in person at your convenience.

What Our Clients Say
EXCELLENT Based on 20 reviews Joelle Schwartz2025-03-06Trustindex verifies that the original source of the review is Google. I have never really had a financial education, and having ADHD has made it difficult for me to learn how to manage my money. I had a consultation with Jennifer this week and in 30 minutes, I literally understood more about my finances than in my entire life. She was so knowledgeable and yet down to earth and easy to understand. I hung up so motivated and empowered and already made significant and impactful changes! I cant recommend Modern Family Finance enough. Carl Tashian2024-10-12Trustindex verifies that the original source of the review is Google. My partner and I have enjoyed with working with Jenni this year. She's helped us grow our financial literacy and get our financial house together, and it's been tremendously valuable, both strategically and tactically. She developed a clear financial plan for us, and during our time together we took many steps to bring our financial world into alignment with how we live and what we want. I really appreciate the energy and enthusiasm she brings to her work. Thuc Nguyen2024-02-27Trustindex verifies that the original source of the review is Google. Transitioning from the tech world to follow my passion for teaching felt like a leap of faith, one I never imagined taking. Through years of contemplating life after Tech, teaching always lingered in the back of my mind. Working alongside Jenni, we delved into my financial plan and life aspirations, and her persistent encouragement propelled me closer to my own passions until they became attainable. Jenni's inspirational journey from the tech industry to pursuing her passions served as a guiding light, and I'm grateful for her inspiration. Karen Dorsey2023-04-11Trustindex verifies that the original source of the review is Google. I enjoy working with Jenni because she's in a similar phase of life and can relate to my family's financial goals. My husband and I have three young kids, so we have very limited free time or interest in learning about stocks. Jenni has helped us to clarify our financial goals, set up systems that make our money work for us without thinking about it, and made us feel overall less anxious about money. She's someone you can trust, and we highly recommend her. Rita Troyer2023-04-11Trustindex verifies that the original source of the review is Google. Jenni helped me craft a vision and execute a plan to leave my secure tech job, take a six month sabbatical and pursue working as a freelancer. Working with Jenni gave me the peace of mind and the confidence to take time off and forge a new path. She knows what it's like to go through this journey of shifting careers and living abroad. I appreciate that she's a woman, a person of color, and queer. I trust her and I absolutely recommend her services to others! Adrienne Aquino2023-03-29Trustindex verifies that the original source of the review is Google. I reached out to Jenni after I unexpectedly lost my spouse and had to take care of my young kids on my own. Jenni became the Personal CFO of my finances, helping me to navigate complex paperwork in a time of overwhelming grief. I feel like Jenni is a peer, a real human being who has my back. She understands my phase of life because she is also a mom, and in addition she knows all the numbers and brings lots of tools. She takes a very holistic approach to our work together and talks to me about finances in a way that I can understand. It comes across that she is doing this work as an intentional practice and not just a job. Alchemy & Twine2023-03-28Trustindex verifies that the original source of the review is Google. My partner and I were feeling stuck in the grind of Bay Area life, and wanted help figuring out a plan to get to a point where we can stop worrying about income and start enjoying life. We really appreciate how Jenni gets the bigger picture of it all. She's helped us put money into the context of our lives. We've had two other prior advisors, and she's been the only one that has talked to us about money in this way. We appreciate how down to earth and real Jenni is. She's also very focused, responsive, and efficient, while at the same time warm and funny. Instead of dreading getting into the details of our finances with someone else, we enjoy our meetings and always leave feeling better and more relaxed. She's helped us feel like we're doing ok and put a plan in place. With her help, we can let go of a lot of the nebulous worry we used to have about our finances. Thank you Jenni! Elena Bazina2023-03-27Trustindex verifies that the original source of the review is Google. I reached out to Jenni to help me plan for starting a family and taking some time off. What I found most valuable about our work together was how it helped me get more disciplined about managing my company stock and money. I tell friends it's like having a fitness coach - you could try figuring it out yourself, but if you have someone to help, you are much more strategic and diligent. In the past when big decisions came up, like buying a house or exercising stock, perhaps I could have done things a bit better if I had someone to help. It's helpful to have regular conversations with Jenni and have someone who understands your full picture. I just feel a lot more prepared now. Gustavo Vazquez2023-03-22Trustindex verifies that the original source of the review is Google. Jenni has been working with my partner and me for over a year as we plan for major career changes and a new adventure living outside of the USA. Jenni's support has been integral in this transition and we wouldn't have felt comfortable moving forward with our plans if it weren't for her. Before working with Jenni we would daydream about making a change but the conversations would never progress far past the question "How much money do we need to make this feasible?" Living in a culture built on scarcity and fear around having enough to retire, we had serious doubts about whether we could and should make this move. The financial projections, the budget reviews, and the emotional support Jenni provided us helped us realize our dream is feasible. We’ve appreciated how balanced Jenni's sessions are - presenting a clear view without sugar coating, allowing us to feel confident that we have the key information we need to make informed choices. We are moving forward into this new adventure with a clear view of risks, knowing that if things don't work out we can make adjustments. We highly recommend Modern Family Finance to others in our LGBT community, especially those wanting to pursue a non-conventional path like early retirement or moving abroad. M Rothstein2023-03-18Trustindex verifies that the original source of the review is Google. I reached out to Jenni when I was making the transition to becoming self-employed. I was feeling overwhelmed managing my finances and felt like I was not doing a good job budgeting or saving. Jenni has been so easy to work with. She helps me simplify the process and really takes the time to talk through things so I’ve been learning a lot. The regular 1:1 meetings are so helpful for me. I feel much more confident working with her than my previous bank and trust that she's helping me to invest my money in a way that aligns with my values.
Your Next Steps
Your financial future deserves a thoughtful plan. Schedule your free discovery call and see how we help Google employees like you thrive.