About Modern Family Finance
Modern Family Finance is a fee-only independent financial planning firm based in the San Francisco Bay Area that serves women and LGBTQ professionals — many of whom are tech employees or self-employed.
We combine comprehensive financial planning, tax planning and investment management to help our clients make confident, values-aligned decisions. Our clients tend to be thoughtful, ambitious mid-career professionals in their 30s-50s who want their financial life to reflect their personal and family values.
Our mission is simple: provide tax-smart financial advice for modern families, delivered like a trusted friend.
We’re a small, collaborative team who values Good Work, Good People, and Good Times. We take our work seriously but not ourselves, and we believe that good financial planning changes lives.
Why We’re Hiring
We’re growing, and we’re looking for a Lead Planner who can manage their own client relationships, deliver exceptional advice, and help us continuously improve how we serve our clients.
This person will work directly with clients — leading meetings, delivering plans, coordinating investments, and mentoring more junior team members. You’ll also help strengthen our systems and service model as we continue to evolve.
What success looks like:
Managing your own client relationships with confidence and care
Leading discovery calls with prospective clients — clearly explaining what we do, understanding their needs, and helping them feel confident choosing to work with us Being a collaborative team member who brings positive energy, clear communication, and initiative Contributing ideas to improve our technology, efficiency, and client experience
What You’ll Do
Client Relationships
- Lead engaging client meetings — discovery, planning, and annual reviews — that deepen trust and clarity.
- Act as the main point of contact for your clients, anticipating their needs and guiding them through ongoing decisions.
- Conduct discovery calls with prospective clients; clearly explain our philosophy, how we work, and how we can help.
Financial Planning & Advice
- Build and maintain comprehensive financial plans in eMoney, covering cash flow, retirement, estate, insurance, and other planning areas.
- Deliver integrated tax planning using Holistiplan, ensuring clients make smart, tax-efficient decisions.
- Advise on equity compensation, including RSUs and stock options — helping tech and startup clients manage complexity and opportunity.
- Facilitate life planning conversations that connect money to meaning, helping clients align their finances with what matters most.
- Collaborate closely with tax professionals and other advisors to ensure cohesive, well-rounded recommendations.
Investment Management
- Develop investment strategies that align with clients’ goals, values, and risk tolerance.
- Execute trades through iRebal
- Monitor portfolios and rebalance proactively to stay aligned with client objectives.
- Partner with operations staff to ensure seamless execution of account management and money movement.
Team & Process Improvement
- Bring a mindset of continuous improvement — always asking, How can we make this better?
- Take ownership of identifying and leading initiatives that streamline workflows, integrate technology, and elevate our client service model.
About You
Experience: 2–5 years of experience in comprehensive financial planning, with direct responsibility for leading client meetings and managing ongoing relationships. You have a strong technical foundation in financial, tax, and investment planning, and you’re able to guide clients with clarity and confidence.
- Credentials: CFP® required or in progress
- Tools: eMoney, Holistiplan, Schwab Advisor Center, iRebal, Advyzon, ChatGPT and other AI tools
- Traits: Proactive, confident, and kind. You’re the person clients trust to lead the way — combining technical confidence with genuine empathy. You think ahead, take ownership, and care deeply about doing things well, for both clients and the team.
You’re the kind of advisor who:
- Builds trust quickly through empathy and competence
- Communicates clearly — you can explain complex topics simply
- Enjoys collaboration and continuous improvement
- Values flexibility, autonomy, and meaningful work
Compensation & Benefits
- Salary: $80,000 + bonus potential, depending on experience and schedule. Flexibility to work a 75%-100% schedule.
- Time off: Office closed two weeks per year + two weeks of PTO
- Schedule: Flexible hours (PST) — we care about results, not punching a clock. You’ll have the freedom to work when and where you’re most productive, as long as you’re available for team and client meetings and deliver great work on time. This is a fully remote position.
- Other perks: Education reimbursement, 401k match
Why You’ll Love Working Here
- 100% remote role with flexibility and autonomy
- Work with clients who inspire you — women, LGBTQ professionals, and modern families
- Do meaningful planning, not sales or cold outreach
- Join a small, progressive team where your ideas and input truly shape the firm
How to Apply
Send your resume and a short video (no more than 5 minutes) answering the following:
- Why does Modern Family Finance resonate with you?
- Tell us about how you fit the candidate experience requirements.
- Walk us through your path in financial planning so far — what types of clients and planning work have you done?
Email: lisa@modernfamilyfinance.com
Subject: Lead Planner Application — [Your Name]